Welcome to FRDC's open forum for discussion about seafood industry marketing. The discussion page is designed to encourage live conversations between anyone in the seafood community who wants to share their thoughts, or read and listen to the ideas of others. Topics can be decided on and discussions begun simply by registering here.

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Feature

ImageWhat results do you want from marketing?

Our fishing and aquaculture industry covers a wide range of operations and interests. It goes...

Peter Horvat Posted by Peter Horvat
> 6 comment(s)

 

 

 

 

Discussions

ImageAdvertising (product or companies)

Advertising is one of the fundamental tools of marketing. Advertising has been around for thousands of years and has been used to encourage, persuade, or manipulate audiences, usually consumers...

Peter Horvat Posted by Peter Horvat
> 12 comment(s)

 

 

ImageInternational Trade

The Australian fishing and aquaculture industry has a strong international presence. Exporting to markets including China, Japan, the United States, parts of Europe not to mention other Asian...

Profile imagePosted by Site Admin
> 12 comment(s)

 

 

ImageImage of seafood industry (not product)

A big issue for the seafood industry at present is how it is perceived and viewed by some of the Australian community. While there is a small number of people who simply do not believe fishing or...

Peter Horvat Posted by Peter Horvat
> 11 comment(s)

 

 

ImageEducation (learning about seafood)

"Mention seafood to most Australians and it conjures up a kaleidoscope of wonderful images and memories. Seafood is not only visually exciting and exotic; it tastes wonderful and is healthy and...

Profile image Posted by Site Admin
> 9 comment(s)

 

 

ImageQuality and its role

Quality is an area every producer should be clearly focused on. It is about ensuring your product/brand has a baseline that every customer knows they will receive each and every time they purchase it..

Profile image Posted by Site Admin
> 5 comment(s)

 

 

ImageRetail (point of sale)

Seafood and aquaculture products are widely available and can be bought by Australians at a wide range of outlets around the country, from small local businesses, to fish markets, right up to the...

Peter Horvat Posted by Peter Horvat
> 5 comment(s)

 

 

ImageConsumer market research

In this discussion forum we are keen to explore your thoughts on what you think of consumer market research and the value it could bring to a marketing function in the fishing and aquaculture...

Peter Horvat Posted by Peter Horvat
> 0 comment(s)

 

 

ImageSeafood Safety

This discussion forum is focussed on the subject of seafood safety. It is designed to provide you – the fishing and aquaculture community – with a means of sharing ideas, thoughts and opinions with...

Profile image Posted by Site Admin
> 0 comment(s)