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FRDC Final Report Grant 92/41
Fenton, G. Age determination of oreo dory species by radiometric analysis.
(Scanned PDF file of Final Report for Project 92/41.)

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FRDC Seafood Marketing Newsletter Issue 5

Issue 5: FRDC Seafood Marketing Newsletter - looking at "how marketing has been approached by one of our own in the industry - the prawns sector..."

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FRDC Seafood Marketing Newsletter Issue 4

Issue 4: FRDC Seafood Marketing Newsletter - Looking at how the project is going and the range of discussions and contributions made by industry so far...

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FRDC Seafood Marketing Newsletter Issue 3

Issue 3: FRDC Seafood Marketing Newsletter - Looking at the "Meat & Livestock Australia's (MLA) extremely popular and familiar 'We love our lamb' marketing campaign"

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FRDC Seafood Marketing Newsletter Issue 2

Issue 2: FRDC Seafood Marketing Newsletter - Looking at "Seafood trade and international marketing"

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ImageArticle: Aussie Seafood ??

An interesting article in today's agricultural media titled "Hey true blue: Farmers adopt Aus brand "….could this be Aussie Seafood??

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ImageArticle: National Seafood Branding

Article on the concept of branding and the value it could have for seafood marketing.

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FRDC Seafood Marketing Newsletter Issue 1

Issue 1: FRDC Seafood Marketing Newsletter - Looking at "What this project is all about?"

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ImageMeat & Livestock Australia Case Study: Lamb Marketing Campaign

Background Over the past few years Meat...

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ImageCase study: Norwegian Seafood Industry

Investment of the Norwegian fisheries in market information and marketing, directed at consumers and key stakeholders, produced an increase in sales of 17% between 2012-13. Marketing now forms a crucial component to the ongoing success of the Norwegian seafood industry.

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ImageCase study: Meat & Livestock Australia

Background Meat & Livestock Australia (MLA) undertakes research, development and extension throughout the red meat supply chain. The aim of the RD&E is to enhance competitiveness and sustainability and to develop a competitive advantage for the industry1. The organisation has for some time now, also undertaken marketing activities as a...

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ImageCase study: Australian Grape and Wine Authority

Background The Australian Grape and Wine Authority (AGWA) is a recently formed organization that brings together the RD&E activities of the Grape and Wine Research and Development Corporation and the market development and compliance activities of the Wine Australia Corporation. Otherwise known as Wine Australia, AGWA is a Commonwealth statutory...

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ImageCase study: Australian Banana Industry

Background In 2010-11 the Australian banana industry produced 203,000 tonnes of bananas totaling a gross value of $316m1. However, in February 2011, cyclone Yasi tore through far north Queensland, where a majority of the nation's banana supplies are produced. At least 85 per cent of the country's banana industry was destroyed while prices for bananas...

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