Undertaking an extensive industry feedback program requires not only good planning but also good industry knowledge and support.

The FRDC has brought together a group of industry representatives to assist with this. The Marketing Function Advisory Committee brings together individuals who represent producers (licence holders and fishers), companies (small to large), sectors and representatives of the supply chain.

The committee will help the FRDC to refine and implement the stakeholder engagement strategy. These individuals are volunteering their time to assist FRDC in bringing the marketing initiative to the industry.

Members of the committee are:

Brett McCallumBrett McCallum
Chair at FRDC
+61 2 6285 0400

Brett McCallum is both the FRDC Deputy Chair and Chair of the Marketing Function Advisory Committee. Until recently he had been the Chief Executive Officer of the Pearl Producers Association and has held many senior roles in the fishing industry and has been involved in a number of industry and government advisory committees. Previous roles include Chief Executive Officer of the Western Australian Fishing Industry Council, Director National Aquaculture Council and several executive management positions in major commercial fishing companies. 



Dr Len StephensDr Len Stephens
Managing Director at Seafood Cooperative Research Centre
+61 8 8201 7650

Len was appointed to the role with the Seafood CRC in 2007. He has held Director positions on many primary industry boards including Rural Industries RDC and Dairy Australia. He previous role was as the Chief Executive Officer of Australian Wool Innovation Limited, the wool industry research and development company that drives research, development and innovation to increase the long term profitability of Australian wool growers. During this time, Len drove the transformation of Australian Wool Innovation from a predominantly on-farm research and development company with an interest in textile technology to a robust, product development and product marketing program. Len has also worked as the General Manager of Livestock Innovation with Meat and Livestock Australia. 

Peter FarePeter Fare
Group Marketing Manager at Sarin Group
+61 8 8621 4400

Peter is the Group Marketing Manager at the Sarin Group, Australia's largest Southern Bluefin Tuna quota holder and ranching company. Peter has been involved in the marketing of Australian seafood products to international markets for the past 18 years, with extensive experience gained in the USA, Europe and North Asian region. He holds a bachelor degree in business marketing and communications.



David CaraccioloDavid Caracciolo
Director at NT Fish Pty Ltd, Mackay Reef Fish Supplies
+61 7 4957 6497

David is a Director of NT Fish Pty Ltd and Mackay Reef Supplies with 30 years' experience in selling and marketing seafood. David is also Queensland commercial fisher, who started the business in 1986 after recognising the need to market his catch more effectively. The company has since grown to be a significant supplier of fresh and frozen seafood in Australia and to overseas markets, with a reputation as a reliable export partner. 



Gus DannounGus Dannoun
Supply Manager at Sydney Fish Market
+61 2 9004 1100

Gus commenced with the NSW Fish Marketing Authority in 1981 and was appointed Supply Manager in 1999. His principal role is to source and co-ordinate the supply of seafood to the auction. Gus is responsible for all communication with suppliers, as well as seafood transporters and other related businesses. He is also now the Chair of the Australian Fish Names Committee, a role and association which he began as a committee member at its inception.



Andrew PuglisiAndrew Puglisi
Owner at Kinkawooka Shellfish
+61 8 8682 3091

Andrew is a sixth-generation fisherman and has been involved in his family's business for three decades. His knowledge and experience includes both commercial wild catch and aquaculture. Andrew continues to drive the family tradition of innovation, establishing Kinkawooka Mussels in 2000. The company farms mussels in the pristine waters of Boston Bay and supplies mussels to both domestic and overseas markets.




Anthony MercerAnthony Mercer
Business manager at De Costi Seafoods
+61 2 9649 7699

Anthony has an extensive background in seafood sales, marketing and logistics. His knowledge of seafood comes from twenty years of experience working with key companies including Tasmanian Quality Foods, Tassal and Woolworths.





Arthur RaptisArthur Raptis
Owner at A. Raptis & Sons
+61 7 3249 7888

A. Raptis & Sons is one of Australia's largest privately owned vertically integrated fishing and seafood trading companies in Australia. This includes operating 15 commercial fishing vessels that work out of the Northern Prawn Fishery, the Gulf of Carpentaria Developmental Finfish Trawl Fishery, the Gulf of Saint Vincent and the Great Australian Bight Trawl Fishery, along the supply chain to include wholesale, retail as well as dedicated export division.



Rachel KingRachel King
Executive Officer at Oysters Australia
Rachel King is (R&D) Executive Officer of Oysters Australia and began work with the oyster industry in a policy/advocacy role in 2002 with NSW Farmers Association. In those 15 years, Rachel has worked on advocacy issues ranging from estuarine remediation and Government partnerships to research issues ranging from selective breeding and consumer perceptions.






Sam GordonSam Gordon
Director at Blue Harvest Pty Ltd
+61 2 8355 4620

Sam through Blue Harvest manages the sales and marketing function on behalf of "best in class" seafood producers and produce our own range of products to complement seafood. Sam has many years experience in the sales and marketing of seafood in Australia having been the National Sales manager - Crystal Bay Prawns and the working at Masterfish merchants.




Nathan Maxwell McGinnNathan Maxwell McGinn
Marketing Manager at Craig Mostyn Group
+61 8 9335 6244

Nathan Maxwell McGinn is the Marketing Manager at the Craig Mostyn Group, exporting Australian seafood into Asian markets. He is a firm advocate of collaboration within the seafood industry and partnering with other sectors to further develop market opportunities in Asia. Nathan is the Chairman of the Seafood Trade Advisory Group (STAG) and regularly briefs Federal ministers on market access issues related to the trade of seafood in Asia. He has completed an MBA as well as a Graduate Diploma in International Business and is a current fellow of the Australian Rural Leadership Foundation. 



Anthony CiconteAnthony Ciconte
Executive Chair at Commonwealth Fisheries Association
+61 404 102 140

Anthony as been a seafood sales and marketing strategist for over 20 years. He works extensively to promote credentialed supply chains in southern rock lobster and shark fisheries. Anthony is the Senior Executive of "Redlegs" Clean Green Southern Rock Lobster, and the Southern Shark Industry Alliance (SSIA).





Jonas WoolfordJonas Woolford
Chairman at Wildcatch Fisheries
Vice Chairman and SA Director at Abalone Council of Australia

Jonas lives in Port Lincoln, South Australia and has been diving for abalone in the Western Zone of the South Australian Fishery since 1997. He holds an Advanced Diploma of Accounting, is a graduate of the Lead on Seafood 2006 Professional Development Program and the Australian Rural Leadership Program in 2010. Jonas has been a Director of the Abalone Council Australia Ltd. since 2009 and the President of the Abalone Industry Association of South Australia Inc. since 2009. Jonas sits on FRDC's Aquatic Animal Health Sub Committee as the wild catch fishery sector representative, and is a director of Wildcatch Fisheries SA, South Australia's fishing peak industry body and a Director of his family company Eyrewoolf Enterprises Pty Ltd. 


Tim HessTim Hess
Petuna General Manager – Marketing and Logistics at Petuna Sealord
+61 3 6421 9111







Shane GearyShane Geary
Seafood Operation Manager at Coffs Harbour Fishermen's Co-op
+61 2 6652 2811

Shane has been in and around seafood for over twenty years. His experience extends from the catching, processing along the supply chain to include seafood retailing. As part of the NSW Seafood Cooperatives, Shane has access to a wide network of seafood producers and professionals.






Katherine (Sarneckis) WinchesterKatherine (Sarneckis) Winchester
Chief Executive Officer at Northern Territory Seafood Council; NT Business Events Ambassador
+61 8 8981 5194

Katherine is the CEO of the Northern Territory Seafood Council, the peak representative body for the NT seafood industry. She is also a founding member of the National Seafood Industry Alliance Inc., a group formed to give the seafood industry a united voice on the Federal stage. Katherine is a graduate of the 2007 National Seafood Industry Leadership Program, a graduate member of the Australian Institute of Company Directors, a graduate from Course 19 of the Australian Rural Leadership Program, and NT Business Events Ambassador. 



John SusmanJohn Susman
Managing Director at Fishtales
+61 2 9566 2642

With over 25 years of experience across the food industry, John Susman is best known for his intimate knowledge of all things seafood. Having experience that includes owning and operating seafood catching, processing and distribution businesses throughout Australia. John has arguably created some of the most memorable seafood brands both in Australia and across the globe. His philosophy of working from the plate to the water highlights his focus on the eating and enjoyment of seafood. John is a partner in a specialist seafood consultancy, FISHTALES, and is also the Head Judge of the Royal Agricultural Society of New South Wales, Aquaculture Competition at the Sydney Royal Easter Show. John's experience is unique in the seafood business. 


Jules CrockerJules Crocker
Owner at Joto Fresh Fish
+61 2 9557 0533

Jules Crocker began Joto Fresh Fish fourteen years ago with the commitment to provide outstanding quality seafood and excellent customer service. Over the past decade Joto has developed close relationships with fisherman, exporters, and aquaculture producers to ensure continuity of supply throughout the year. Today Joto Fresh Fish is acknowledged as Sydney's premier top-end seafood supplier delivering seafood to over 200 customers including Sydney's finest restaurants, wholesalers and retailers.



Terms of Reference for the Marketing Function Advisory Committee

  • Provide input on the FRDC's engagement strategy and how it integrates into the FRDC's RD&E Plan
  • Assist with communications to stakeholders; and act as ambassadors for the activity
  • Provide advice on the next steps, including assisting with the implementation of the engagement strategy