1. How else can I give feedback to this process?

We're keen to get your feedback and want to make it as easy and simple as possible for you to do this. There are a variety of different ways you can share your thoughts with us including:

 

2. I'm really keen to make a comment or start a discussion, how do I go about it? 

Easy, just send us an email at frdc@frdc.com.au and let us know your related topic or comments.

 

3. Will my comments or personal information be used beyond this website?

Any comments you make on the website will be available for others to see, so keep this in mind and only write what you are comfortable with other visitors to the site reading.

If you use your name to identify yourself with your comment, this will be available for visitors to the site to see also.

Any personal information you provide, such as your name or email address will be retained by FRDC for statistical purposes only. This information will not be released publically.

For more information visit the FRDC's privacy policy page.

 

4. I'm just a small operator, so what can marketing offer me?

There are many different aspects to marketing that can offer real benefits to large, medium and small operators in the industry.

Marketing as a whole of industry on a range of issues, such as quality standards, education or seafood safety can greatly increase awareness and interest amongst consumers in the industry.

The value of marketing is targeting it where it is needed most. As a producer it is important you let FRDC know through this engagement process where you think issues, challenges, misinformation or opportunities lie as this will inform where and how a marketing function could help improve perceptions of the industry.

 

5. We are large scale operator and already do our own marketing, so what's the value to us?

As outlined in Question 5, there is value in marketing for all members of the seafood industry, regardless of their size.

Marketing the industry as a whole to international markets, or promoting the safety and quality of the industry to domestic consumers could have massive benefits across the industry in terms of raising awareness and interest in the seafood industry and its products.

Once again, the value of marketing is targeting it where it is needed most. As a producer it is important you let FRDC know through this engagement process where you think issues, challenges, misinformation or opportunities lie as this will inform where and how a marketing function could help improve perceptions of the industry.

 

6. How did this opportunity for marketing occur?

The opportunity to consider a marketing function in the seafood industry came about from changes to the Rural Research and Development Legislation Amendment Bill 2013. The enabling legislation, the Primary Industries Research and Development Act 1989 (PIRD Act) was amended to extend the scope and range of activities Research and Development Corporations (RDC's) can undertake.

The legislative changes will allow the FRDC to be like the other RDC's (beef, dairy, horticulture, etc.) and connect and activate research, development and extension with marketing, as part of a natural progression to improve outcomes for the industry.

Importantly, however, implementation of such an initiative requires the input, willingness and support of the industry. The purpose of the engagement FRDC is currently undertaking with industry is to facilitate this process.

 

7. How much will a marketing function cost?

This is totally up to the industry to decide on.

The first step is for the industry to decide whether it will support a marketing function, which is what FRDC is seeking to do through this engagement process. Secondly, comes the question of how such a function might be funded.

For RDC's, like the FRDC, there are many different ways in which this can be done through the existing levy payment system.

How much a marketing function will cost and whether it means a change in existing levy payments is entirely up to the industry – it is up to the seafood industry to decide on what it feels comfortable in doing.

 

8. What will a marketing function cost me?

Any costs associated with the implementation of a marketing function will be entirely determined by the industry itself.

As outlined in Question 2, it is up to the seafood industry to determine how a marketing function might be funded and whether this results in a change in existing costs for the industry.