The right conversations - Identifying optimal stakeholder engagement and evaluation practices for fisheries

Project Number:



ENVision Environmental Consulting

Principal Investigator:

Nicki Mazur

Project Status:


FRDC Expenditure:




The Right Conversations: Building industry engagement capacity for socially-supported fisheries and aquaculture

Final Report
Author(s):Nicole Mazur and Kate Brooks
Date Published:October 2018
This Project aimed to improve understanding of how and to what extent certain barriers keep the seafood industry from making substantive progress towards building greater stakeholder and community trust.  The Project was designed to meet this aim by researching obstacles to, and enablers of, practice change; examples of good engagement; and evaluation practices in fisheries settings, and collate that information into a cogent report and end user frameworks, that will be both useful in guiding the FRDC HDR in future investments and for dissemination by the FRDC HDR as appropriate for the benefit of the industry. Key words: Seafood industry, engagement, consultation, communication, evaluation, social license to operate, social acceptability, trust, motivation, adoption of innovation


1. Conduct desktop research to ascertain the range of factors influencing (primary) industry’s use of available and best practice engagement strategies, tools and practices.

2. Identify examples of effective and accessible processes for designing and evaluating targeted engagement strategies (for primary industries, including fisheries).

3. Identify means for industry to assess the effectiveness of engagement activities (evaluation) to give confidence in their investments

4. Share project findings with the primary audience (the Human Dimensions Program and seafood industry leaders).

5. Improve understanding of key barriers to the seafood industry’s adoption of existing best practice models and methods of engagement.

6. Improve applicability of existing engagement resources for seafood industry to increase their capacity to effectively engage with its stakeholders and communities.