Hooking into Asian festivals
A study of seafood consumption in Perth and the development of a guide to targeted promotion
Given the many changes to the business environment and eating habits in Perth since the National Fish Consumption Study, particularly over the past year, there is a great need for up to date reliable information on the consumption of seafood in Perth to comprehend and overcome this reported downturn in seafood retail sales and for long term planning for the producers and marketers of seafood.
This information would also allow industry to make better use of the States underutilised finfish particularly the species coming to Perth from remote areas such as the North West Shelf which are currently not fetching high prices. With the growing number of Asian fish shops in Perth and the growing interest in ethnic foods, import replacement with local underutilised species is of great importance.
Australia as a whole can benefit from the results of this research because this study can be directly compared with a similar study being conducted in Sydney by Ruello & associates (FRDC 98/345). The results of the two studies in the west and east can then be used by other states in between the two seaboards.
This Western Australian project is best regarded as an extension to the Sydney FRDC 98/345 project. It is intended that the Perth study can start in January 1999 so that interviews are conducted at the same time in Perth and Sydney so that we have uniform seasonal data on both sides of the continent.
The development of a simple guide on where and how to target advertising will be a first for the Australian seafood industry. It will prove to be a valuable tool for industry sectors all around Australia and will encourage and assist the retail sector to advertise their business and their products
Final report
This study was initiated in response to industry requests for information on the consumption of fish and seafood in Perth, because of widespread concerns about static or declining sales levels, to provide recommendations on how to increase retail sales profitably. It was designed to repeat much of the 1991 National Seafood Consumption Study (NSCS) so as to examine changes in fish/seafood consumption and retailers and consumers attitudes to fish and seafood since then.
The study was undertaken in parallel with a research project on retail sales, seafood consumption and consumer attitudes in Sydney which started several months earlier. This report details the findings from three focus group discussions with Perth consumers in February 1999, a total of 430 interviews on out of home consumption and 461 interviews on in home consumption and consumers attitudes. It also records the results of a study of consumers’ awareness of seafood advertising and the reaction to selected promotional posters and statements and has a guide designed to assist retailers to plan and execute targeted advertising and other promotional exercises.
Keywords: seafood consumption, Perth, promotion guide.
FRDC Comm. Extn.Seafood Directions '99 - the inaugural biennial national seafood industry conference
Seafood Directions '99 - the inaugural biennial national seafood industry conference
The Australian Seafood Industry Council has identified a need to hold a biennial national seafood industry conference where the industry can gather in an appropriate forum to discuss and learn about issues of critical nature affecting the industry and to use this forum as a means of providing the basis for future planning and directions. The ASIC have identified the need to hold this conference bi-ennually on an ongoing basis. The ASIC have agreed that the venues for future conferences will be: 2001 Qld, 2003 WA, 2005 NSW.
There are a range of industry needs which have been identified as critical and which a National Seafood Conference can immediately and directly address at a national level.
1. There is a critical need for the seafood industry of Australia to promote itself and it's image.
2. There is also a critical need for industry to address the public's perception of seafood and associated issues such as quality, health benefits and product promotion.
3. There is a clear need for the Australian seafood industry to develop a 'conference culture' at a national level, which is critical to ensuring effective information transfer.
4. Other issues such as training and education, marketing and industry development also have international aspects which could be addressed through attracting international industry delegates to Australia through a conference.
5. There is a need for more extensive communication/interaction within the industry at national level and a national conference will provide an ideal forum for this to occur.
Additionally there is a need for national recognition within Australia's seafood industry of the value of its members and their operations. To promote this culture, the timing of the seafood conference and the fact that it will provide a critical mass of industry people will be the opportunity
to host the Inaugural National Seafood Industry Awards Dinner. This dinner is fully supported and will be fully funded by ASIC with the Project Management Team taking on the responsibility for the organisation of the event.
Final report
While the Australian Seafood Industry is valued in excess of $2bn, there has never been a national seafood conference in Australia. During 1998, the Australian Seafood Industry Council (ASIC) recognised that a conference would provide opportunities for industry to showcase its advances in recent years, particularly in quality, training, environmental performance and the institutional framework for efficient fisheries management.
It was recognized that a national conference with an international profile would also be an opportunity to promote domestic consumption of Australian seafood by highlighting the quality and health benefits of the products.
During 1998 the South Australian Seafood Industry Development Board was also expressing interest in holding a seafood conference in South Australia in 1999. The two concepts were brought together and the South Australian Government, through the Seafood Industry Development Board, pledged $50,000 to support a national seafood industry conference in Adelaide in 1999. This commitment was made on the condition that the Fisheries Research and Development Corporation (FRDC) match the pledge.
In late 1998, the Australian Seafood Industry Council (ASIC) awarded the right to hold the inaugural National Seafood Industry Conference to the newly established South Australian seafood industry body, the Seafood Council (SA) Ltd. In recognition of the advantages gained from hosting a national industry conference, ASIC and the Seafood Council (SA) formed a partnership to progress and manage the conference.
Timing of the event was organized to coincide with Tasting Australia, a major bi-ennial food promotion to be held during October 1999. The natural synergy between holding the conference followed by a significant presence at Tasting Australia offered significant marketing and profiling opportunities to overseas and interstate buyers, international media and approximately 40,000 consumers who were expected to attend the event.
Fishrights '99 - use of property rights in fisheries management conference - FRDC presence
Fishrights '99 - use of property rights in fisheries management conference
World fisheries governance is rapidly evolving in response to modern imperatives both for improved environmental and natural resource management and for economic efficiency in an increasingly global economy. In re-examining the relationship between man and fishery resources, new forms of relations, more conducive to sustainability, are being conceived and tested.
Key questions we must ask are: Who should have access to the resources? What options are there for the form and the price of access rights? These difficult questions have very fundmental social, conomic, and political implications - and it is unlikely that a unique solution would fit every situation. Thus it is vital to exchange information on these situations, on new fisheries governance and rights approaches, and on the difficulties and outcomes of their implementation.
Property rights are a powerful institutional framework which society has evolved to enable people to exploit the natural environment in an orderly fashion. They constitute an institutional framework which operates according to rules of definition and conduct. Depending on the actual management regime, these may be formal and explicit or informal and implicit. There is a need to bring these differing views into open debate and explore avenues of common interest.
Informational exchange is vital as property rights (and the associated rules) define powers, duties and responsibilities for individuals or groups. As such they have the potential, when well defined, to enable conflicts between different users of a resource to be resolved, including resolution by market transaction involving the transfer of property.
This conference intends to contribute to this exchange of information on use of property rights in fisheries management by exploring the strategic, political, and operational issues of different forms of rights-based fisheries management worldwide.
Final report
Fisheries Western Australia, in conjunction with the Food and Agriculture Organization (FAO) of the United Nations, hosted 'FishRights99', an international Conference with the theme Use of Property Rights in Fisheries Management. The conference was held in Fremantle, Western Australia, in November 1999.
Property rights are a powerful institutional framework for society to manage the exploitation of the natural environment in an orderly manner. The framework may be implicit or explicit, formal or informal, depending on the social circumstances. Such frameworks are being increasingly seen as another mechanism for efficient and effective management of fish resources. The 'FishRights99' Conference was seen as a mechanism and forum to explore the international use of property rights.
In order to ensure that the full range of experiences were explored, an extensive program of eminent speakers was organised. In addition, funding was obtained to bring a range of participants from developing countries to the Conference.
The Conference was an overwhelming success and 343 delegates from over 50 countries contributed an enormous amount of know ledge about a vast range of rights-based fisheries management situations. The breadth of experiences and insights about the use of property rights created a unique opportunity to examine existing beliefs, encourage new ideas, and develop new solutions.
The final resolution of the Conference was that another conference be held in five years to further explore the development and application of rights based management.
Fish movement and migration - an ASFB workshop
Most fish and other exploited aquatic species exhibit movement and / or migrations during some part of their life cycle. In recent years the importance of these migrations to fish and fisheries management has been increasingly realised. Changed fish behaviour due to varying environmental conditions has significant impacts on species availability/catchability and hence the interpretation of abundance indices. In freshwater, improved fish passage is seen as one of the major areas for river rehabilitation to be conducted over the next decade. Spatial models which take into account, explicitly or implicitly, fish movements are now widely used. Recent technological developments allow for greatly improved analysis of the patterns of fish movement and migration. This Australian Society for Fish Biology workshop will be the first time that migration and movement has been considered in a national forum.
The workshop will bring together scientists, managers and other stakeholders with general or specific interests in movement and migration. The workshop will cover theoretical aspects; techniques for measuring movement and migration, particularly new approaches and technologies (such as radio-telemetry, smart tags and otolith micro-chemistry); environmental determinants, barrier and human interference; analysis and input into spatial models; and management implications.
Final report
Seventh international symposium on genetics in aquaculture
As the Australian Aquaculture Industry makes more use of genetic techniques, and works more with fully domesticated stock, there is a need to be fully informed of advances in this area. To remain competitive, and to maximise the effectiveness of limited research funds, industry and government will require to identify and access technologies developed overseas as rapidly as possible.
Advances in genetics are occuring at considerable speed and there is a need to establish and maintain interactions with research groups worldwide. The effectiveness with which this can be done is enhanced not only by demonstrating the research skills developed in Australia, but by exposure of International scientists to Australia, it aquaculture industries and research groups.
Holding the 7th International Symposium on Genetics in Aquaculture in Australia will provide an excellent opportunity to provide this exposure, to establish or strengthen networks, and, by maintaining the tradition of the "Genetics in Aquaculture" Symposia, establishing our position in the International scene in this area of research and technology development.
The importance of this area of research and technology development was demonstrated by the demand for, and the conduct of, a national meeting on Genetics in Aquaculture in Perth in Sept 1998 supported by FRDC. At that meeting, the development of international interactions were identified as an important requirement for Australia.
Final report
The successful staging of the Seventh International Symposium on Genetics in Aquaculture, the premier international conference for genetic experts specializing in Aquaculture, for the first time in the southern hemisphere, has led to greater exposure of the Australian Aquaculture Industries to that group. It also facilitated the development of new contacts between Australian researchers and industry members with those overseas and provided a venue for exchange of the latest information in aquaculture genetics between Australian researchers and the international community. Considerable media interest during the conference raised the profile of genetic applications in Aquaculture. Positive feedback was received from research and industry groups as to the value of the conference.
Keywords: Genetics, aquaculture, Aquaculture Symposium.
Project products
The Seventh International Symposium on Genetics in Aquaculture (ISGA) was hosted by the Australian Institute of Marine Science (AIMS) and held at the beach-side Jupiters Sheraton Hotel in Townsville, Queensland, 15-22 July 2000. Over 140 people attended, including representatives from more than 30 countries, and a total of 137 papers were given in six topic areas.
The Special Issue Genetics in Aquaculture VII, volume 204(3-4) (2002), can be found here