The CRC now has a wealth of current information about various aspects of Australians seafood consumption. The issue now is how to get this information out to the various stakeholders in the Seafood industry in such a format that companies can use the results in a very practical way to improve their returns and ensure their continued sustainability.

This education module has been designed to be practical, flexible and widely disseminated and so fulfil needs in several ways as follows:

• The module has been designed based on a transformational learning model, that is, a model where participants are required to reflect on their current practices and behaviours and then based on information provided, plan operational changes to maximise firm benefits.

• The module is being designed for delivery in two formats, face-to-face and digitally/online to maximise the potential audience reached. The online materials will provide access for those who cannot attend face-to-face sessions, as well as providing an ongoing resource for those who do attend face-to-face.

• The face-to-face component will be delivered in a mix of capital cities and regional locations to maximise exposure to where industry is actually located. This multimodal approach is designed to ensure the widest possible dissemination of results as well as providing face-to-face participants with a resource than can use within their own organisations.