The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...

Seafarm, at Cardwell, for most of the last 20 years, has been Australia’s largest prawn farm and the major producer of Banana Prawns. This producer wanted to understand and resolve the suspected inbreeding/ loss of diversity issues, and if necessary, redesign their breeding program to ensure it...