Project number: 2022-209
Project Status:
Current
Budget expenditure: $182,505.00
Principal Investigator: Darryl P. Anderson
Organisation: Anvil Media
Project start/end date: 13 Jul 2023 - 30 Jan 2024
Contact:
FRDC

Need

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Objectives

1. Increase the awareness of innovation and sustainability in wild catch seafood producers and their link to ongoing local seafood supply.
2. Increase the socio-economic development in coastal fishing communities.
3. Improve social acceptability and perception of the people, products, and organisations who are part of the regions featured in the series.

Related research

Environment
Industry
Communities