The successful marketing of live farmed prawns shows that there is significant potential for adding value to Australia's prawn catch by exporting live wild-caught prawns. South Australia's Gulf St Vincent (GSV) provided an ideal environment for examining export opportunities. Firstly, GSV produces a large prawn (the western king prawn penaeus latisulcatus) by world standards; certainly relative to farmed prawns. Consumers in premium seafood markets prefer large prawns. Secondly, GSV is situated within easy access to an international air terminal with prawns capable of being airfreighted within hours of capture. Thirdly, the GSV fishery has actively supported initiatives in gear design to minimise damage to prawns and is keen to promote value-adding initiatives to its low volume (200-300t.p.a) fishery. Lastly, the clean and green environmental work practices established in the GSV fishery provide additional promotional opportunities in positioning Australian seafood in premium export markets. The need for improved product handling and distribution channels, addressed in relation to prawns, extends to other South Australian seafood sectors.