The need for a Common Language Group is highlighted by the confusion that exists among industry stakeholders and the public arena on a number of contentious issues faced by the Australian seafood industry (eg stainability, responsible fishing, MPAs, fishing methods, etc). This confusion exists throughout the seafood industry supply chain (producers, wholesalers, retailers), among a range of stakeholder groups (NGOs, etc) as well as within the general publi. This is contributing significantly to the negative perception of the Australian seafood industry on a range of important issues (fish management, environment, etc). The successful UK Common Language Group model has demonstrated that much of this confusion can be eliminated through development and adoption of agreed positions on a range of contentious issues affecting the industry and providing an appropriate forum and framework for all stakeholders to reach a consensus position on these issues - "an agreed common language". This position can then be developed into appropriate media (reports, guides, fact sheeets, etc) for extending information on topical issues to stakeholders throughout the supply chain, including consumers and the general public.