The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.

In 2017 and 2018, wild-caught Barramundi fishers experienced large price fluctuations, with prices falling to an all-time low. Anecdotal information suggested that this was, in part, due to a lack of development in packaging, presentation and grading of products, which in turn had seen demand from...