Budget expenditure: $225,870.00
Principal Investigator: Jayne M. Gallagher
Organisation: Honey and Fox Pty Ltd
Project start/end date: 10 May 2020 - 1 Aug 2021
1. To research the food service and hospitality sectors to gain insights into the drivers and barriers in demand for wild caught barramundi across the different industry sectors
2. To document new packaging, presentation and quality requirements needed in order to improve market share for wild caught barramundi.
3. To identify and document resources that can be used by barramundi fishers to develop, trial and evaluate new product packaging formats, product presentation and quality requirements targeting the needs of the food service and hospitality sectors
4. To develop and extend a wild barramundi market development and positioning strategy