The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...

The economic viability of the Australian prawn farming industry is under threat from increased production of farmed prawns in south-east Asia and the substantial decrease in global prawn prices. The Australian industry is experiencing difficulty competing with imports; prawns can be landed...