The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.
PIEFA was established in 2007 with bipartisan government support following an extensive series of roundtables and working party meetings supported by the federal Minister of Agriculture.
PIEFA became operational in April 2010 with support from the government, education and industry sectors. The...
ORGANISATION:
Primary Industries Education Foundation Australia (PIEFA)