The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...

To provide an alternative to the use of oxygen cylinders in live transport bins, Seafood Transportation Developments (STD) initiated development of an aeration unit which could be fitted to the live bins. The system provides oxygen to the live fish by air diffusion at a high flow rate through an air...

This report aims to identify the market requirements for the future development of the Australian Seafood Catering Manual. Although the manual generated extremely positive feedback from industry, only a small proportion of the potential target market was tapped. Consumer research has been conducted...

With the Australian dollar at historic highs, the need to help industry to determine which markets can give the best return on members' investment in time to investigate them and create some demand for products from Western Australia is critical. Asia is still by far the largest market for Western...

Throughout the world, the fishing industry has come under increased pressure to comply with environmental requirements. This pressure has been prompted by scientific evidence that most of the world's commercial fisheries stock have either been over-fished or are in danger of over­exploitation beyond...