Consumer awareness of omega-3 health benefits is increasing continually, which is reflected in increasing sale figures of omega-3 supplements in Australia between 2004 and 2006. The success of omega-3 supplements might have resulted from the intense clinical research with fish oil supplements. In...
The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by...