PROJECT NUMBER
•
2008-794.30
PROJECT STATUS:
COMPLETED
SCRC: Retail Transformation: Identifying opportunities for creating consumer focused Australian Salmon value added products. (Curtin)
There are many different factors that affect fish purchasing decisions. These range from personal preferences for sensory characteristics to environmental and financial concerns. In understanding why a particular species of fish is or is not popular in the market place all these influencing factors...
ORGANISATION:
Curtin University