The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...
Three years ago, Seafood Australia Pty Ltd, which publishes Seafood Australia trade magazine, began a series of seafood recipe books titled Quick+Easy Seafood, for distribution through seafood retail shops. Their purpose is to assist retailers develop sales, and to convey industry profile messages...