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PROJECT NUMBER • 2009-748
PROJECT STATUS:
COMPLETED

SCRC: Marketing Master Class 2009

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...
ORGANISATION:
University of South Australia
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Adoption
Industry
PROJECT NUMBER • 2002-433
PROJECT STATUS:
COMPLETED

A survey of key merchandising requirements of Australian seafood retailers

Three years ago, Seafood Australia Pty Ltd, which publishes Seafood Australia trade magazine, began a series of seafood recipe books titled Quick+Easy Seafood, for distribution through seafood retail shops. Their purpose is to assist retailers develop sales, and to convey industry profile messages...
ORGANISATION:
Seafood Australia Pty Ltd
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