328
results
Industry
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PROJECT NUMBER • 2013-727
PROJECT STATUS:
COMPLETED

SCRC: Marketing strategies for profitable growth in China, Harvard University, Shanghai (Applicant: Nathan Maxwell-McGinn, Craig Mostyn Group)

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better...
ORGANISATION:
Craig Mostyn Group
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PROJECT NUMBER • 2009-777
PROJECT STATUS:
COMPLETED

SCRC: SCRC Honours Scholarship H4.2 Australian Farmed Prawns:B2B and B2C: A gender comparison of perceptions of relationship marketing (Dr Leone Cameron; Student Hannah O'Brien)

One of the most important global food sources is seafood, and in particular saltwater seafood. However, while demand is increasing, the supplies of wild caught sources are depleted and there is now an increased need to source seafood species, such as prawns from farmed stocks. Aquaculture has become...
ORGANISATION:
University of the Sunshine Coast (USC)
Industry
PROJECT NUMBER • 2015-710
PROJECT STATUS:
COMPLETED

Seafood CRC: Securing the legacy from the Seafood CRC investment in market research and development

This project was established to develop an investment proposal and a strategic marketing plan to support the establishment of a compulsory levy for Australian Wild Abalone. A project team was established to undertake the consultation process needed to comply with the federal government requirements...
ORGANISATION:
Honey and Fox Pty Ltd
Industry
Adoption
PROJECT NUMBER • 1997-301
PROJECT STATUS:
COMPLETED

Informing and capitalising on the seasonality of Australian seafood (stage 2)

Australian Seafood by Season is a user-friendly guide to Australian seafood seasonality. Its publication has been funded by the Fisheries Research and Development Corporation, the Department of Primary Industries, Queensland and the Queensland Commercial Fishermen's Organisation. This calendar has...
ORGANISATION:
Department of Agriculture and Fisheries EcoScience Precinct
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