The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.

The Hooking into Asian Seafood Markets project was established to identify and facilitate the development of markets for Australian under- utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

The under-utilised seafood export guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace and could be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are relatively inexperienced in exporting. There is however also valuable information for exporters seeking to export new products or targeting new markets.

The export guide was aimed at adding value to Australian under-utilised species by investigating the demand for them in selected Asian seafood markets and identifying characteristics of these markets.  In the long term, the adoption of the opportunities identified throughout the project has real potential to develop new export markets. The challenge for exporters is to match their capability to supply under-utilised Australian seafood products with the specific requirements of the various Asian seafood markets.

The 'Hooking into Asian Seafood Markets' project was established by the Fisheries Research and Development Corporation and the Department of Primary Industries, Queensland, to identify and facilitate the development of markets for Australian under-utilised seafood species, and to help industry operators to better understand the key opportunities and challenges that exporters need to consider in relation to exporting under-utilised seafood species to overseas markets.

Over a hundred Australian under-utilised species were initially identified by the Australian seafood industry. These species were then assessed against two criteria; volume of supply and potential interest in overseas markets. Given the unpredictable supply of under-utilised species, supply capabilities were discussed with seafood industry associations, seafood exporters and fishers. Potential market interest was ascertained from prior market research.

Twenty-six species were initially selected. Further market research was undertaken in selected export markets to further determine export potential. The final prioritisation of eight species for the export guide was based on those that had the most market potential and also those that most widely represented the types of species families that were known and demanded in Asia. The eight species also represent fisheries resources around Australia from both warm and more temperate waters.

This guide is designed to help Australian seafood operators better understand the requirements of the Asian marketplace, and can be used as a handbook for undertaking export development in Asian countries. It is aimed at those fishers and processors who want to export for the first time or who are interested in learning more about exporting. Fishers, who are currently catching or have the potential to catch under-utilised seafood species and are interested in exporting them, will also benefit from this guide. However, there is also valuable information for exporters seeking to export new products or targeting new markets.