In recent years Australian wild catch prawn fisheries have had to compete with increasing volumes of cheaper, aquacultured imports. This has resulted in reductions in prawn prices and reduced profitability for prawn fisheries. Historically, the primary focus of management for these fisheries has...

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian...