303
results
Industry
PROJECT NUMBER • 2009-742
PROJECT STATUS:
COMPLETED

Seafood CRC: farmed prawns in Brisbane and Sydney - a consumer study

The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...
ORGANISATION:
Australian Prawn Farmers Association (APFA)
Industry
PROJECT NUMBER • 2008-794.10
PROJECT STATUS:
COMPLETED

Seafood CRC: retail transformation - identifying opportunities for creating consumer focused Australian salmon value added products

Australian Salmon represents one of the last sustainable, relatively untapped wild catch fisheries in Australia with capture and harvest techniques not having changed significantly for many decades. Fish quality is quite variable and harvest practices are not optimised. As a result, consumer...
ORGANISATION:
ChemCentre (WA)
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Communities
PROJECT NUMBER • 2017-131
PROJECT STATUS:
COMPLETED

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects...
ORGANISATION:
University of Adelaide
Industry
Blank
Industry
Blank
PROJECT NUMBER • 2008-794.30
PROJECT STATUS:
COMPLETED

SCRC: Retail Transformation: Identifying opportunities for creating consumer focused Australian Salmon value added products. (Curtin)

There are many different factors that affect fish purchasing decisions. These range from personal preferences for sensory characteristics to environmental and financial concerns. In understanding why a particular species of fish is or is not popular in the market place all these influencing factors...
ORGANISATION:
Curtin University
View Filter

Product Type

Species

Organisation