The Australian abalone industry identified a clear need to conduct research into this area to gain knowledge, but also because there has never been such a comprehensive investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and...

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by...