Project number:
1999-342.90
Project Status:
Completed
Budget expenditure:
$1,241.44
Organisation:
Fisheries Research and Development Corporation (FRDC)
Project start/end date:
12 Jun 2001
-
20 Sep 2004
Contact:
FRDC
1. To measure and in-home and out of home consumption of seafood in Perth:* examine the species and volumes purchased by consumers* examine the factors influencing consumer decisions to buy/not buy* propose actions which can be taken to increase the sale and consumption of Australian seafoods, particularly underutilised species, in a profitable manner for both the producers and retailers.* produce a simple guide on how to target advertising to enhance seafood sales
