This project is aimed at increasing the capacity to provide Australian seafood businesses with assistance in identifying potential domestic and export market opportunities which will allow for further market coverage and less reliance on existing market segments. Furthermore the research output will also provide strategies and recommendations to help shortcut the export process.

The need for building this capacity has been identified by the CRC and is relected in the SellFish Theme Business Plan which outlines the CRC's framework for investment in this area (including the the Market Intelligence project, Analysis of product differentiation opportunities for Australian wild caught abalone in China and A market access guide for seafood exporters.

The Post Doc position will work nationally with CRC participants and help to develop a national and international network of expertise to work collaboratively to meet the needs of the CRC members involved. Opportunities to involve higher education degree students will be vigorously pursued, further enhancing capacity in market intelligence and related research and services for industry.

It is anticipated that once the capacity is developed that the demand for services will enable the continued and ongoing funding for market intellgience research support within The University of the Sunshine Coast.