Project number: 2012-741
Project Status:
Completed
Budget expenditure: $113,757.94
Principal Investigator: Ross J. Hodge
Organisation: Southern Rocklobster Ltd (SRL)
Project start/end date: 11 Jun 2013 - 29 Nov 2013
Contact:
FRDC
TAGS
Supply &Amp; Demand
Market Opportunities
SPECIES
Southern Rock Lobster

Need

The SRL strategic plan has identified market diversification as one of its objectives (Objective 3). Previous research on alternative markets project 2004/251 "identification of new market opportunities for Australian Southern Rocklobster Exports" focused on The United Arab Emirates, France, Spain, United Kingdom, Spain, Italy, Japan and the USA.

Participants at the March 2012 meeting identified market diversification as one of the risk management strategies to better manage the fluctuation in demand and price from the traditional markets in HongKong and China. In addition the Australian market has been identified in SRL's strategic plan as having potential for growth opportunities and should be examined. This need was confirmed and supported by the SRL RD and E Committee.

Objectives

1. To identify and characterise export opportunities for SRL products in at least 2 markets (not including China or Australia)
2. To identify and characterise at least 2 opportunities for SRL to diversify within China
3. To identify and characterise any potential market diversification opportunities for SRL in the Australian domestic market

Related research

All research
research
Industry
Industry
PROJECT NUMBER • 2018-176
PROJECT STATUS:
COMPLETED

Refine the Southern Rock Lobster Cold Chain

1. Develop a full understanding of the supply chain for Southern Rock Lobster into export markets, to be able to pinpoint the key challenges faced in ensuring quality and maintaining temperature control.
ORGANISATION:
KPMG Australia Melbourne
Industry