SEA is not the first to identify the lack of promotion as a key weakness in the Australian seafood industry. This project is aimed directly as a vital step in converting work undertaken over the past three years to set up a viable promotional strategy capable of remedying this weakness. The...

The primary industries sector of the Australian economy is facing many challenges, not only from traditional areas such as competitive markets, unfavourable seasonal conditions and declining terms of trade, but increasingly from poorly informed community attitudes to land and water use and to modern...