The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...

The aims of this project were to: Quantify density-dependent effects on wild abalone growth and meat quality Develop a statistical tool for classification of shell age Use length-based models to test the adequacy of shell age performance measures Use length-based models to determine...

Tasmanian Seafoods has identified stock enhancement as a means to improve the viability of sea cucumber harvesting operations in Northern Australia. Successful enhancement of the fishery has the potential increase catches, reduce harvesting time, and improve the operational efficiency and management...

The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...