This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to: "Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets." The current...

Objective: The development of a business plan agreed by the ABFA and key stakeholders that identifies the key priorities to be achieved over the next three years, allocates responsibilities for managing the plan and identifies the financial and other resources required.