The aim of the project was to develop a new series of value added Abacus crab products that have been researched, developed, costed, branded and trialled in the marketplace prior to further large financial commitment to facilitate production. This new accelerated product development methodology,...

Objective: The development of a business plan agreed by the ABFA and key stakeholders that identifies the key priorities to be achieved over the next three years, allocates responsibilities for managing the plan and identifies the financial and other resources required.