To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian...
The Australian Barramundi Farmers’ Association (ABFA) supports its members to strive to differentiate Australian farmed Barramundi on quality, safety, and sustainability. A critical aspect in building market share and securing premium price is assuring buyers and consumers that every meal of...
Objective:
The development of a business plan agreed by the ABFA and key stakeholders that identifies the key priorities to be achieved over the next three years, allocates responsibilities for managing the plan and identifies the financial and other resources required.