PROJECT NUMBER
•
2009-723
DATE START/END:
28 FEB 2010 - 29 DEC 2011
Seafood CRC: analysis of product differentiation opportunities for Australian wild caught Abalone in China - Stage 2 (Grey Group)
The Australian Wild Caught Abalone industry is at a crossroads—although widely regarded (and priced accordingly) as somewhat of a prestigious, luxury food item, it is currently very much traded as a commodity product. The industry is now in a precarious situation where it is “sitting on a knife...
ORGANISATION:
Grey Group